Is AI Overhyped in Medical Affairs? (MAPS Conference Reactions)
April 17, 2026
How AI is reshaping Medical Communications? In this special compilation episode of Transforming Medical Communications, we walk the floor at the MAPS Americas Annual Meeting in Denver to speak with senior Medical Affairs leaders and share their thoughts on the future of Medical Communication and the right way to integrate AI into MedComms.
How AI is reshaping Medical Communications? In this special compilation episode of Transforming Medical Communications, we walk the floor at the MAPS Americas Annual Meeting in Denver to speak with senior Medical Affairs leaders and share their thoughts on the future of Medical Communication and the right way to integrate AI into MedComms.
We’ll talk about:
- Why orchestration is the future of Medical Communications
- How leading pharma organizations scale effective communication across channels
- Why people who know how to use AI will outcompete those who don't
- How to craft AI prompts that actually work
Cut Through the Noise. Elevate Your Strategy.
Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.
Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.
This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.
If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.
Reserve your session → Schedule now https://mce.global/consultancy
Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals
Check out our three most downloaded episodes:
- From Event to Strategy: Making Congresses More Impactful
- Building a Medical Affairs Powerhouse Without a Big Pharma Budget
- The SCP Playbook: Turning Strategy into Real-World Impact
Transforming Medical Communications is handcrafted by our friends over at: fame.so
Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.