Jeremy Horowitz returns to talk with Will Laurenson about the future of AI-powered WhatsApp marketing. As co-founder of Coco AI, Jeremy explains how brands are using real AI agents—not just chatbots—to power abandoned cart flows, personalised product recommendations, and concierge-style experiences through WhatsApp. They discuss why this inbox is different, how brands can earn customer trust there, and the surprising ROI they’re already seeing. If you're curious about conversational commerce, operator-driven shopping, or how to use AI without the hype, this is a must-listen for any DTC marketer looking beyond email and SMS.