E-commerce Expert Jesse Hanse: Building an Education-First Brand

The E-commerce Toolbox: Expert Perspectives

August 28, 2024

Join Kailin Noivo as he chats with Jesse Hanse, the Head of E-commerce at Paula's Choice, in this episode of the E-commerce Toolbox podcast. Alongside insights on adopting a composability strategy and the future initiatives at Paula's Choice, Jesse explains the importance of content and education in their D2C skincare brand and how they are re-architecting their website to enhance the customer experience.

In this episode, Kailin Noivo sits down with Jesse Hanse, the Head of E-commerce at Paula's Choice to discuss:

Insights on adopting a composability strategy
Why Paula’s Choice values content and education as a core part of its brand identity
Why they are re-architecting the website and the thought process behind it
The importance of starting where it hurts and solving the issues that are truly impacting the business.

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