Special Mix: The New Competitive Edge in eCommerce

Featured Guests

(0:32) Customer Experience: The New Competitive Edge

(0:32) Bish Smeir - Loyalty Programs

(7:33) Kyle Stout - Hidden Revenue Opportunities

(12:31) Jason Friedman - Creating Superfans

(17:24) Marketing Strategies for New Generations

(17:24) Daniel Budai - Marketing for New Generations

(22:06) James Mew - Shopping Ads & Performance Max

(27:17) Louis Smith - SEO Hierarchy & Best Practices

(32:24) Data as a Key Growth Factor

(32:24) Richard Harris - Data as a Key Growth Factor

(37:44) Mia Umanos - Analytics & A/B Testing

(41:46) Moustafa Moursy - Growth Through Data Insights

Streamline Loyalty: Integrate rewards with common payment methods to remove friction.
Automate Checkpoints: Insert targeted email or SMS triggers at each stage of the sales funnel for better retention.
Welcome & Onboard: Provide quick wins and simple instructions to ease new customers into your brand ecosystem.
Expand Creatively: Launch new products regularly; test different ad creatives (including UGC) to stay ahead of trends.
Optimize Speed & Structure: Keep page load times under two seconds and maintain a clean site hierarchy.
Leverage First-Party Data: Use predictive analytics to identify valuable customers and tailor your marketing spend.
Test & Iterate: Embrace a proper A/B testing framework (VWO, Convert.com, etc.) and stay nimble with changes.
Diagnose Daily: Check for anomalies, track your data holistically, and address funnel drop-offs before they worsen.

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Stay tuned for more power-packed episodes of the eCom Ops Podcast!