The Biotech Startups Podcast
🧬 Cyriac Roeding - Part 2 | From Digital Clocks to Global Mobile Marketing | Cracking Coca-Cola's 160 Million Bottle Code | Silicon Valley's Pine-Scented Entrepreneurship | Leapfrogging Technology in the Amazon Jungle
January 2, 2025
Part 2 of 4: My guest today is Cyriac Roeding, founder, investor, and CEO of Earli, a company on a mission to transform cancer into a manageable condition. Using innovative gene therapy approaches, Earli’s technology forces cancer cells to produce a synthetic, non-human biomarker—overcoming the limitations of relying on naturally occurring biomarkers that cancer may or may not provide. Cyriac is a serial entrepreneur and investor who has created ventures at the intersection of physical and digital worlds. He has invested in startups like OpenAI and served as CEO of Shopkick, which was acquired for $250 million. His current focus, Earli, has raised nearly $60 million from top investors. Cyriac's journey from launching his first startup at 15 to being named a World Economic Forum Tech Pioneer showcases his valuable insights into building successful startups.
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Part 2 of 4: My guest today is Cyriac Roeding, founder, investor, and CEO of Earli, a company on a mission to transform cancer into a manageable condition. Using innovative gene therapy approaches, Earli’s technology forces cancer cells to produce a synthetic, non-human biomarker—overcoming the limitations of relying on naturally occurring biomarkers that cancer may or may not provide. 

Cyriac is a serial entrepreneur and investor who has created ventures at the intersection of physical and digital worlds. He has invested in startups like OpenAI and served as CEO of Shopkick, which was acquired for $250 million. His current focus, Earli, has raised nearly $60 million from top investors. Cyriac's journey from launching his first startup at 15 to being named a World Economic Forum Tech Pioneer showcases his valuable insights into building successful startups.

In this episode, you’ll hear about:
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Links
Subscribe to the podcast: https://podcasts.apple.com/us/podcast/the-biotech-startups-podcast/id1679591994

Find Our Guest, Cyriac Roeding, at these links: 
https://www.linkedin.com/in/cyriacroeding/
https://www.earli.com/ 
https://www.joinrewind.com/ 

Find Our Host, Jon Chee, at these links: 
https://www.linkedin.com/in/jonchee
https://www.excedr.com

Excedr Socials & Website
LinkedIn: https://www.linkedin.com/company/excedr/ 
Youtube: https://www.youtube.com/@excedr 
Instagram: https://www.instagram.com/excedr_inc 
Twitter: https://twitter.com/ExcedrInc 
Facebook: https://www.facebook.com/excedr 
TikTok: https://www.tiktok.com/@excedr 
Podcast Website: https://www.thebiotechstartupspodcast.com/

Enriched Notes: 

Topics Mentioned:
Earli Inc https://www.earli.com/ 
Roland Berger https://en.wikipedia.org/wiki/Roland_Berger_(company) 
McKinsey https://en.wikipedia.org/wiki/McKinsey_%26_Company 
CBS https://en.wikipedia.org/wiki/CBS 

People Mentioned:
Chris Burggraeve https://www.linkedin.com/in/chrisburggraeve/ 
David Katz https://www.linkedin.com/in/davidakatz1/ 
Nancy Tellem https://www.linkedin.com/in/nancy-tellem-5a3b8311/ 

Timestamps:
00:00 Introduction and recap of previous episode with Cyriac Roeding
02:06 Cyriac's experience moving to Japan and cultural observations
03:58 Early technology interests: building digital clocks and programming robots
07:44 Discussion on trial and error in business and innovation
09:21 First job experiences at Roland Berger consulting in Tokyo and Munich
12:14 Journey to McKinsey and writing "The Secrets of Software Success"
14:09 First visit to Silicon Valley and falling in love with the entrepreneurial spirit
16:20 Starting a mobile technology company during the dot-com era
20:26 Success with Coca-Cola mobile marketing campaign and company profitability
22:01 Moving to CBS and initial challenges in Los Angeles
25:06 Building CBS Mobile strategy and innovative mobile initiatives
27:06 World travels observing mobile phone usage across different cultures
29:52 Outro

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