Building Enterprise Products: Security, Trust, and Sales Excellence | Nader Balata from Equinix
October 24, 2024
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Nader Balata, Director of Product Management at Equinix and former Director of Product Management at Salesforce. They discuss the key differences between B2C and enterprise B2B product management, focusing on security, reliability, and the complexities of enterprise sales cycles.
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Nader Balata to explore:
● The fundamental differences between B2B enterprise and B2C product management
● The importance of security, reliability, and support in enterprise products
● The disconnect between decision-makers and end-users in enterprise software
● The role of trust and relationships in enterprise sales
● Salesforce's successful approach to enterprise product marketing and sales
● The technical complexity of enterprise product development
● How B2B products are becoming more consumer-focused in design
● The stability of enterprise product management careers compared to B2C
● The disconnect between decision-makers and end-users in enterprise software
● The role of trust and relationships in enterprise sales
● Salesforce's successful approach to enterprise product marketing and sales
● The technical complexity of enterprise product development
● How B2B products are becoming more consumer-focused in design
● The stability of enterprise product management careers compared to B2C
Nader Balata brings his experience from both Equinix and Salesforce, offering unique insights into how enterprise product management differs from B2C and smaller B2B companies. He shares specific examples from his time at Salesforce, including how they won deals through trust-building and comprehensive customer support.
Building Globally: Lessons in Enterprise Product Growth is handcrafted by our friends over at: fame.so
Previous guests include: Jean-Baptiste Gehin, Head of Product at N26; Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement, Asana; Mauricio Monico Chief Product Officer at Wish; Derek Boman, Head of Product Design at Avant; Lucas Thelosen, Former Head of Product, Data and AI Cloud at Google; Marc Esmiley, FS Product Director at Microsoft; Diego dos Santos, Director of Product Management at Mastercard; Manlio Lo Conte, Advisor at xZwift and Meta; Sanah Ansari, Director of Product at Capital One; Kam Star, Chief Product Officer at Chaos; Meg Watson, Product Lead at Doordash; Daniel Lereya, Chief Product and Technology Officer at Monday.com; and many others.
Previous guests include: Jean-Baptiste Gehin, Head of Product at N26; Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement, Asana; Mauricio Monico Chief Product Officer at Wish; Derek Boman, Head of Product Design at Avant; Lucas Thelosen, Former Head of Product, Data and AI Cloud at Google; Marc Esmiley, FS Product Director at Microsoft; Diego dos Santos, Director of Product Management at Mastercard; Manlio Lo Conte, Advisor at xZwift and Meta; Sanah Ansari, Director of Product at Capital One; Kam Star, Chief Product Officer at Chaos; Meg Watson, Product Lead at Doordash; Daniel Lereya, Chief Product and Technology Officer at Monday.com; and many others.
Check out our three most downloaded episodes:
- Applying Growth Strategies Across Industries | Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement, Asana
- How can you improve a product’s global experience? With Mauricio Monico from Wish
- How to refine a product offering when you go global | Jean-Baptiste Gehin, Head of Product at N26