Maximizing Marketing Impact and Budget Efficiency with Anthony Valles, Director of Marketing Operations at Saviynt

In this episode of the OpsStars Podcast, Anthony Valles, Director of Marketing Operations at Saviynt, joins Don Otvos to discuss the digital transformation initiative that led to winning the 2022 OpsStars Award, and what he’s focused on this year, including the importance of maximizing marketing impact and budget efficiency.

Anthony details how he joined Saviynt at a time of tremendous growth and transformed the marketing tech stack from what he describes as a Frankenstein to an integrated tech stack that is built to scale, and how along with the tech, success is dependent on a deep understanding of the teams you’re supporting, and getting buy in, then driving change management and adoption.

Now, almost three years later, Anthony shares how they track and measure marketing performance to optimize budgets and what else is top of mind for him, including improving speed to lead at every stage of the journey.

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Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

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