The B2B Revenue Executive Experience
Episode 290: From Sales Planning to Profit with Dana Therrien
November 14, 2023
Sales planning - a daily discussion topic for every CRO and sales expert. Only a handful of organizations are really able to drive their sales numbers, while others feel like getting stuck. Is their sales planning broken? Actually, let's start from the beginning with a fundamental question: How does effective sales planning significantly influence and enhance overall sales performance? To shed light on this important topic, we are joined by Dana Therrien, VP of Sales Performance Management and Revenue Operations at Anaplan. Dana is a well-known sales and revenue operations leader with a rich history of driving double-digit growth and profitability. He is also an exceptional public speaker, writer, and a Certified Sales Compensation Exam Item Writers Cohort Member at WorldatWork.
Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

Guest: Dana Therrien, VP of Sales Performance Management and Revenue Operations at Anaplan

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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