Greatest Hits - Balancing Hyper-Personalization and Customer Trust with Christopher Cowger

In this Greatest Hits episode of The Ecommerce Toolbox: Expert Perspectives, Christopher Cowger, Senior Vice President of Global Ecommerce and Online Experience at Dell, shares invaluable insights on balancing AI innovation with customer trust. He explores how Dell is revolutionizing ecommerce through generative AI while maintaining brand identity, discusses the importance of building diverse teams, and reveals strategies for integrating AI across both customer-facing and operational aspects of the business.

In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell. Together, they explore what makes a strong, well-rounded e-commerce team, how generative AI is taking e-commerce into a new paradigm, and how to balance personalization with building customer trust and a brand identity.

Episode Highlights:

Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team
How generative AI is taking e-commerce into a new paradigm
The ways generative AI can be utilized to connect the front and back end of Dell’s operations
Balancing the line between personalization and building brand identity

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