S2E19 of IMpulse: The Influencer Marketing Podcast 🎙 In this episode, we welcome Phil Ranta, COO of Fixated, and a true pioneer in digital media and the creator economy. From producing web videos before YouTube to leading major creator initiatives at Facebook and Mobcrush, Phil has been at the forefront of every digital media evolution. He’s helped scale massive creator networks like Studio71 and Fullscreen, worked with top gaming talents like Shroud and Corinna Kopf, and is now shaping the future of creator services with Fortnite and Roblox at Fixated. 🔑 Key Topics Covered: 1. Helping creators build sustainable media businesses 2. Lessons from working with the Botez Sisters 3. How social data is shaping the future of influencer marketing 4. The KPIs that matter most for measuring campaign success ✨ Follow Phil Ranta on LinkedIn: https://www.linkedin.com/in/philranta/ 🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo