Sean Wendt, founder of D2C MVP, spent years selling ecommerce software at PostScript and Taito before building a community that connects brands with vendors through direct feedback instead of sales pitches. He and Will discuss why consolidation has replaced tool acquisition as most brands' priority, why signing up for a vendor's team matters as much as the software, and how reframing a pitch around lifetime value took Sean's numbers from one interested brand in ten to nine in ten. They also cover a wishlist tactic worth stealing from John Lewis. Good listening for anyone tired of demo calls going nowhere.