A Billion Pounds Better: 4ocean’s Vision for the Future of Packaging

Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley and Brodie Vander Dussen, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability. In this episode, Alex Schulze, Co-founder and CEO of 4ocean, shares how 4ocean’s mission connects to packing innovation, EPR, and the plastic neutrality model that’s helping brands take measurable action toward a cleaner planet. The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.

In this episode, Alex Schulze, Co-founder and CEO of 4ocean, shares how 4ocean’s mission connects to packing innovation, EPR, and the plastic neutrality model that’s helping brands take measurable action toward a cleaner planet.

What You’ll Learn:

The true scale of the ocean plastic problem
Why making sustainability cool matters for driving behavior change at scale
How to design packaging for worst-case scenarios
Why consumers drive change faster than regulation

Alex Schulze is the Co-founder and CEO of 4ocean, an organization dedicated to removing plastic and waste from oceans, rivers, and coastlines. Since 2017, 4ocean has recovered over 45 million pounds of plastic through a grassroots model that employs local fishermen and engages coastal communities in cleanup operations across multiple continents.

The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.