Stop Staring at Dashboards: What E-commerce Analytics Should Really Tell You

Mia Umanos, CEO of Clickvoyant and a 2022 Tory Burch Fellow, has made a significant impact on the digital landscape with her 15-year tenure in marketing analytics. Her rise in global digital marketing agencies is marked by her ability to consistently transform projects into success stories. Notable achievements include driving a $20M revenue surge during the pandemic through CRO and securing a Google News Initiative Grant to enhance a news platform's engagement and reach.

Clickvoyant, a proudly women-owned AI data analytics venture, is dedicated to breaking down barriers in e-commerce and marketing. Their cutting-edge technology swiftly delivers actionable data insights to businesses of all sizes, empowering them to thrive in the digital landscape. Clickvoyant's solutions save time and uncover insights that lead to increased revenue and customer growth.

No.1 eCom Operations hack
- We should track our e-commerce DTC sites as if a store would. Do you know how this grocery store tracks what you put in, what you take out, and where you stop when you're going there? In digital, it's so much easier to see, but these e-commerce companies there don't know how to do it.

You Will Learn:
- How automating statistical research with AI can transform your e-commerce business.
- Effective strategies for enhancing website hierarchy and boosting conversion rates.
- The importance of understanding customer behavior to create personalized shopping experiences.
- Practical tips for implementing A/B testing and leveraging actionable insights to drive revenue growth.

This episode is sponsored by B2Bware the B2B commerce platform that replaces your email orders, your manual data entry, and your integration mess with one system that runs on your ERP. Check them out at b2bware.com.