Preparing for Major Events and AI Strategy with Sofia Rossato

Sofia Rossato, Executive Vice President at Inhabit, joins The Vacation Rental Show to share strategic insights on capturing event-driven revenue and implementing AI tools that actually work. With experience managing billion-dollar divisions in fintech and proptech, Sofia brings a unique perspective to property management challenges. Sofia reveals how property managers can prepare for the 2026 World Cup and other major events to capture 55% average rate increases and up to 90% for premium located units. She breaks down the 300 mile zone strategy for attracting tournament attendees and shares the tactical steps for implementing AI in your business starting today. Sofia also discusses 2026 market trends showing RevPAR 16% higher for operators using Inhabit products and Streamline, the importance of strategic thinking time versus tactical firefighting, and her leadership framework using IDS to bring teams along in problem solving. This episode is sponsored by Streamline.

Ready to capture massive revenue increases during major events while building strategic systems that compound over time?

Sofia Rossato, Executive Vice President at Inhabit overseeing the vacation rental division, shares the playbook property managers need for 2026 and beyond. With her background managing billion-dollar divisions and receiving recognition as one of the most powerful women in fintech, Sofia brings a strategic lens to operational challenges.

What You'll Learn:

How to prepare for the 2026 World Cup and capture 55% average rate increases with surge pricing strategies
The 300 mile zone approach for attracting event attendees across multiple markets
Why RevPAR is 16% higher for operators using Inhabit products and Streamline compared to other systems
The three-step process for implementing AI in your property management business starting today
How the IDS framework helps leaders bring teams along in problem solving
Strategic thinking time versus tactical firefighting and why morning hours matter most

Sofia Rossato has spent her career at the helm of influential companies in fintech and proptech, managing teams and negotiating multi-million dollar acquisitions. As Executive Vice President at Inhabit, she oversees the vacation rental division and brings together experts across the ecosystem from revenue management to digital marketing services. She's also a dedicated advocate for inclusion and mentorship through her work with organizations like the Broker Action Coalition and Habitat for Humanity.

In this episode, Sofia shares practical strategies property managers can implement immediately, from adjusting rates months before event announcements to using ChatGPT to solve business problems without needing technical expertise. Her emphasis on community connection and making the pie bigger for everyone reflects the collaborative spirit driving the industry forward.

This episode is sponsored by Streamline.

If you enjoyed this episode, make sure to:

Subscribe, rate, and review
Share this episode

👉 Apple - https://apple.co/3lYc2gU
👉 Spotify - https://spoti.fi/3InYanV
👉 Fame Host - https://bit.ly/hwg-podcast
👉 iheartradio - https://ihr.fm/3Z8qqlg
👉 RSS - https://feeds.fame.so/the-vacation-rental-show

The Vacation Rental Show is handcrafted by our friends over at: fame.so

Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.

Check out the three most downloaded episodes:

Are you a vacation rental industry leader looking to share your expertise? We're seeking innovative voices to join our conversation about growing and scaling vacation rental businesses.

The Vacation Rental Show reaches thousands of property managers worldwide. We're particularly interested in perspectives on:

Scaling your vacation rental portfolio
Optimizing guest experiences
Revenue management strategies
Industry trends and market insights

Express your interest in being a guest →