Welcome to LinkedIn Adwise!

LinkedIn, as a tool for B2B marketing, has long been misunderstood and underutilized. But, that changes now. Hosted by Justin Rowe, a seasoned LinkedIn Ads expert and agency owner. LinkedIn AdWise is the definitive podcast for B2B marketers looking to master LinkedIn Ads, leverage LinkedIn as a marketing tool, and optimize their digital marketing strategy. Every episode brings you data-backed insights from over 150 real-world campaigns managed by Impactable and DemandSense, offering listeners the strategies, tactics, and frameworks that actually move the needle. We tackle the tough questions, challenge common myths, and provide actionable advice for marketers looking to scale their campaigns on LinkedIn. So, if you’re ready to learn what works AND what doesn’t, hit play.

When LinkedIn is viewed as a marketing tool, it’s often labeled as overhyped. In reality, it remains one of the most underutilized platforms in B2B marketing.

LinkedIn AdWise breaks down the myths, analyzes the data, and uncovers what’s actually working (and what’s not) in the world of LinkedIn marketing. Each episode focuses on practical, real-world strategies, not generic advice, to help marketers stay ahead of the curve.

Topics include:

Optimizing ad spend
Measuring true ROI
Integrating LinkedIn Ads into a broader marketing strategy

Backed by insights from 150+ active LinkedIn Ad accounts managed by Impactable and DemandSense, the podcast shares actionable lessons drawn from real campaigns, covering both the wins and the mistakes.

For B2B marketers looking to improve performance and eliminate wasted ad spend, LinkedIn AdWise delivers the clarity and strategy needed to win on LinkedIn.