Gilbert Corrales, CEO of Leaf, joins Will Laurenson to expose the hidden breakdowns in ecommerce performance tracking. From shocking stats—like 97% of top Shopify stores having broken tracking—to the shady attribution tactics agencies use to inflate results, Gilbert reveals what’s really holding brands back. They discuss the silos between paid media and web teams, the importance of accurate data, and why Leaf actively embeds itself in client operations. Whether you're scaling a brand or selecting a new agency, this episode will change how you view performance marketing forever.