Everyone loves throwing around the word “experience.”   Buyer, employee, customer, insert-anything-here experience...   Is it a platitude? How do you actually make sure you put experience at the forefront of what you do?   Bob Berry, Principal User Experience Researcher at AnswerLab, takes a broad perspective on what experience actually means.    For Bob, experience is the whole context of an individual’s life and what they actually care about — and how we interact with this holistic view of the user.   In today’s episode, Bob covers:   - Why the internet is transforming our lives again   - How companies big and small are innovating through this crisis   - The biggest mistake to avoid in uncertain times   Check out the resource we mentioned during the podcast:   https://b2b.itstheusers.com/    This blogpost includes highlights of our podcast interview with Bob Berry, Principal User Experience Researcher at AnswerLab.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.