Branding is Essential! Advice from Fred Cercena of GetAway Vacations
January 16, 2024
Join Lynell Gordon as she chats with Fred Cercena of GetAway Vacations about marketing your vacation rental company in the best way possible.
This episode is sponsored by Streamline.
In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Fred Cercena of GetAway Vacations..
Topics they cover:
- The importance of branding
- Marketing to existing clients
- Software for building relationships with guests
Fred Cercena is the CEO and Founder of GetAway Vacations, Killington’s Premier Vacation Rental Company. As the main driving force behind the business, he is involved in nearly every aspect, from making major corporate decisions and managing daily operations to owner relations and rental company acquisition.
This episode is sponsored by Streamline.
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The Vacation Rental Show is handcrafted by our friends over at: fame.so
Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Sofia Rossato of Inhabit, and many more.
Check out the three most downloaded episodes:
- Vacation Rental Stories: Episode 63 - Driving Innovation and Partnership
- Homeowners Become Family with Michael Godfrey, Owner of Michael’s Vacation Rentals
- Life in Maui as a Property Manager with Scott Jordan, Owner of Maui Life Realty
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