Zalando's Retail Media Rise in Fashion with Andreas Antrup
November 14, 2024
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
In this episode of Retail Media Moguls, Stuart is joined by Andreas Antrup, SVP of Partner Services at Zalando. Andreas shares insights into building Zalando's marketing services from the ground up, developing innovative partner-facing solutions, and leveraging data science to create a comprehensive retail media offering that serves over 50 million active customers across Europe.
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
In this episode of Retail Media Moguls, Stuart is joined by Andreas Antrup, SVP of Partner Services at Zalando. Andreas shares insights into building Zalando's marketing services from the ground up, developing innovative partner-facing solutions, and leveraging data science to create a comprehensive retail media offering that serves over 50 million active customers across Europe.
In this episode, Andreas and Stuart discuss:
- Zalando's journey from building data science capabilities to retail media innovation
- The evolution of partner services and marketplace development
- Building and scaling marketing solutions across multiple European markets
- Leveraging first-party data for customer-centric marketing
- The future of retail media and full-funnel marketing approaches
- Creative solutions and brand partnerships in fashion retail
As a 13-year veteran at Zalando, Andreas brings unique insights from building the company's data science capabilities from scratch to developing their comprehensive marketing services platform. His experience spans technical innovation, commercial development, and strategic partnerships in the European fashion e-commerce space.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest