The $100M Growth Strategy Every Brand Needs to Know
March 15, 2025
Welcome to S3E02 of IMpulse, the Influencer Marketing Podcast!
In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation.
Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands like Coca-Cola, Uber, and Meta while shaping the future of influencer marketing. From the early days of signing Vine stars to building a data-driven social media empire, Joe offers game-changing insights on scaling businesses, AI in brand safety, and the next evolution of the creator economy.
🎙 Key Topics Discussed:
1. How Joe and Matt built a $100M+ influencer marketing giant
2. How AI-powered tools are shaping the future of influencer marketing
3. Why top brands are shifting from media-led to social-led approaches
4. Why social media will dominate 90% of purchase decisions
5. Viral Nation’s unique growth playbook
6. How radical candor and empowering teams fuel success
Welcome to S3E02 of IMpulse, the Influencer Marketing Podcast!
In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation.
Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands like Coca-Cola, Uber, and Meta while shaping the future of influencer marketing. From the early days of signing Vine stars to building a data-driven social media empire, Joe offers game-changing insights on scaling businesses, AI in brand safety, and the next evolution of the creator economy.
🎙 Key Topics Discussed:
1. How Joe and Matt built a $100M+ influencer marketing giant
2. How AI-powered tools are shaping the future of influencer marketing
3. Why top brands are shifting from media-led to social-led approaches
4. Why social media will dominate 90% of purchase decisions
5. Viral Nation’s unique growth playbook
6. How radical candor and empowering teams fuel success
In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation.
Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands like Coca-Cola, Uber, and Meta while shaping the future of influencer marketing. From the early days of signing Vine stars to building a data-driven social media empire, Joe offers game-changing insights on scaling businesses, AI in brand safety, and the next evolution of the creator economy.
🎙 Key Topics Discussed:
1. How Joe and Matt built a $100M+ influencer marketing giant
2. How AI-powered tools are shaping the future of influencer marketing
3. Why top brands are shifting from media-led to social-led approaches
4. Why social media will dominate 90% of purchase decisions
5. Viral Nation’s unique growth playbook
6. How radical candor and empowering teams fuel success
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Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com