Cass Ernst-Faletto on Balancing Revenue Speed vs Scale
July 18, 2025
Cass Ernst-Faletto is the Senior Director of Global RevOps at Pendo. On this episode of the Go To Masters Show, she shares her framework for balancing tactical execution with strategic thinking across revenue operations.Her two-lever approach: unblocking near-term revenue vs laying groundwork for scalable processesHow to facilitate cross-functional alignment through shared goals and productive tensionBuilding RevOps expertise through weekly AI demos and networking to stay ahead of industry evolutionConnect with CassFollow us: Linkedin | X
Cass Ernst-Faletto is the Senior Director of Global RevOps at Pendo. On this episode of the Go To Masters Show, she shares her framework for balancing tactical execution with strategic thinking across revenue operations.
- Her two-lever approach: unblocking near-term revenue vs laying groundwork for scalable processes
- How to facilitate cross-functional alignment through shared goals and productive tension
- Building RevOps expertise through weekly AI demos and networking to stay ahead of industry evolution
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