Navigating Pricing in Large Organizations with Shah Choudhary, Salesforce’s Monetization Leader

In episode 1 of Monetize: The Art of Pricing, host Abhishek Rajagopal sits down with Shah Choudhary, the Director of Product and Pricing Strategy at Salesforce, to discuss the intricacies of pricing strategy. Gain insights on Salesforce's shift to consumption-based pricing, the challenges of aligning internal and market expectations, and the evolving role of AI-driven solutions. Watch them as they discuss the nuances between consulting and corporate pricing worlds and learn how strategic objectives are set and measured.

In episode 1 of Monetize: The Art of Pricing, host Abhishek Rajagopal sits down with Shah Choudhary, the Director of Product and Pricing Strategy at Salesforce.

Join them as they discuss:

The Complexities of Modern-day Pricing Models
Salesforce's Shift to Consumption-Based Pricing
Shifting Pricing Models in the AI Industry
Crafting Effective Pricing Strategies
Balancing Flexibility and Timelines in Pricing Strategies
Strategies for Effective Pricing and Revenue Optimization
Pricing Strategies for New and Existing Products
Adapting Sales Strategies to Pricing Model Changes

Shah Choudhary is a problem solver and strategic thinker with extensive experience driving growth for Fortune 500 companies like Salesforce, Constellation Brands, Chevron, and SLB, as well as global consultancy Simon-Kucher. With expertise in pricing strategy, project management, and engineering, Shah excels at navigating uncertainty and implementing data-driven initiatives for sustainable growth. Guided by the philosophy of "Kaizen," he thrives on continuous improvement. Outside work, he enjoys cricket and sitcoms and supports Manchester United with his trademark optimism.

Episode Highlights

00:00 - Intro
00:43 - Abhishek’s Backstory
03:10 - Introduction to Pricing Strategy
06:13 - Internal vs. External Influences on Pricing
08:58 - Tweaking the Pricing Model
12:04 - A Strategic Focus on Pricing
17:57 - The Role of Stakeholders in Pricing Decisions
21:52 - Pricing Needs to be Iterative
24:05 - Measuring Success in Pricing Initiatives
30:50 - Aligning Pricing Elements
37:33 - Collaborating with External Agencies
39:17 - Impact of Pricing Changes on Sales Incentives
41:40 - Evaluating Success Post-Pricing Implementation

Check out also other episodes here:

👉 Apple - https://apple.co/3AOvHIf
👉 YouTube - https://bit.ly/yt-monet-ize
👉 Spotify - https://spoti.fi/3Onir0i

Created by: Togai