No matter what industry you’re in, mastering sales is the quickest path growing your business. It offers more bang for your buck, and your time, than any other skill you could possibly pick up.

And yet, every day we see entrepreneurs dismiss, minimize, or neglect the importance of sales. Their specific excuses vary, but they usually go something like this:

“Selling is sleazy!” That’s correct… but only if you’re doing it wrong.

“Selling is hard!” Also true… if you never bother to learn it!