Matt Talks Hospitality
How a five-star London hotel turns pet-friendly luxury into revenue, with Dean Culpan
November 27, 2025
A five-star hotel and a Michelin-starred restaurant that welcome dogs? There’s a big difference between a hotel that embraces pets and one that simply tolerates them. Dean Culpan, General Manager of South Place Hotel in London, has built a dog-friendly approach that even drives more revenue: fuller weekends, higher on-property spend and loyal guests who return because their pets are treated well. He joins Matt to talk about rising demand for pet-friendly stays and how his team delivers a luxury experience for both guests and their fluffy companions.
A five-star hotel and a Michelin-starred restaurant that welcome dogs? There’s a big difference between a hotel that embraces pets and one that simply tolerates them. Dean Culpan, General Manager of South Place Hotel in London, has built a dog-friendly approach that even drives more revenue: fuller weekends, higher on-property spend and loyal guests who return because their pets are treated well. He joins Matt to talk about rising demand for pet-friendly stays and how his team delivers a luxury experience for both guests and their fluffy companions.


Dean Culpan is the General Manager of South Place Hotel, a boutique, five-star property in London complete with a Michelin-starred restaurant. With over 20 years of hospitality experience, Dean has pioneered a strategic approach to luxury hospitality by positioning dog-friendly amenities as a revenue-driving business strategy.


Learn more about the podcast here: https://hubs.ly/Q0350wrf0


#hoteltech #hospitalitypodcast #mews #hotelmanagementsystem #pms #hotelrevenue


0:00 – Dean’s background and love for pets

02:21 – Luxury at South Place Hotel

04:35 – Solving weekend occupancy with a dog-friendly strategy

06:11 – Personalised dog amenities and menus

10:35 – Operations, cleaning and pet-ready rooms

15:36 – Dogs in the Michelin-star restaurant

20:06 – The rising demand for pet-friendly hospitality




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