Marketing Isn’t Broken, Your Data Is

• When marketing performance drops, companies usually blame the channel. But according to Justin Rashidi, co-founder and Chief Strategy Officer at SeedX, most marketing problems are actually data problems. In this episode, he explains how attribution models, dashboards, and dirty data can mislead even experienced teams.

• Justin Rashidi is the co-founder and Chief Strategy Officer at SeedX, a data-driven marketing consultancy that has helped more than 150 companies generate over $1 billion in revenue. With a background in science and engineering, he focuses on data integrity, measurement frameworks, and uncovering wasted marketing spend.

• The No.1 eCom Operations hack
• “Your underlying data is what feeds your agents. If it’s not structured well, you don’t gain the efficiency of automation.”

• You Will Learn:
• Why attribution models often mislead marketing teams
• When it’s time to “fire” a marketing channel
• How retention can unlock hidden revenue
• Why AI depends on clean data
• What separates scalable eCommerce brands from struggling ones

• Show Notes:
• (00:02:34) Attribution You Can Trust
• (00:03:15) Server Side Tracking
• (00:04:20) Retention Hidden Revenue
• (00:06:22) Media Buying Rising Costs
• (00:07:31) AI Impact on Marketing
• (00:09:48) Revenue Blueprint Data Stack
• (00:10:52) Case Studies Fixing Attribution
• (00:12:56) When Channels Stop Working
• (00:14:53) Dashboards That Lie
• (00:15:54) Scaling Brands Key Focus

• This episode is brought to you by B2Bware
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