Customers Who Click
Why Pre-Orders Are a Core Strategy at Mous
October 2, 2025
Emma Holmes, eCommerce Lead at Mous, joins Will Laurenson to share how the brand built viral momentum and operational resilience. From iPhone launches to luggage pre-orders, Emma walks through how they manage category complexity while simplifying customer journeys. She explains why they test Black Friday campaigns in June, how they use post-purchase upsells to drive units per order, and how pre-orders are baked into their growth strategy. With candid stories of customer loyalty, product mishaps, and viral ads, this episode reveals how Mous stays agile in a competitive market.
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