$4.61 Lost for Every $1: The True Cost of eCommerce Fraud

In this episode of the eCom Ops Podcast, Norbert Strappler talks with Maanas Godugunur, Senior Director of Fraud and Identity at LexisNexis Risk Solutions, about why manual fraud checks are failing, how refund fraud is exploding, and what merchants can do to protect revenue while boosting customer trust.

With more than 15 years of experience in product management, B2B payments, and risk solutions, Maanas has built fraud detection systems using behavioral biometrics, machine learning, and device analytics. His background includes roles at Deloitte and Capgemini, where he launched a B2B payment platform in India that generated more than $120M in its first year and scaled cross-border payments by $2B.

You Will Learn

Why manual fraud operations are still shockingly common in 2025
The rise of refund fraud and how it’s hurting merchants worldwide
Why digital wallets and mobile payments are becoming fraudsters’ favorite targets
How marketplaces shape (and sometimes enable) fraud behavior
How API-driven fraud prevention can protect customers and boost loyalty

The No.1 eCom Operations hack
“If you have the right strategies in place, it should actually help you enhance the experience and flip and increase revenue.”

Show Notes

(00:02:00) - Guest Introduction
(00:05:37) - LexisNexis Overview
(00:05:57) - True Cost of Fraud Report
(00:06:56) - Competing with Native Solutions
(00:11:12) - Mobile Payment Fraud
(00:14:17) - Manual vs. Automated Processes
(00:16:45) - Most Harmful Fraud Types
(00:19:37) - Customer Refund Behavior
(00:21:26) - Marketplace Policies
(00:24:27) - API Integration
(00:29:39) - E-commerce Mentors
(00:31:29) - Personal AI Use
(00:32:32) - Question for Next Guest