In the sales profession, success comes down to passion, grit, and velocity. Those qualities are there to be discovered, certainly, but more times than not they’re just seeds that need to be watered and tended to. Organizations can help their sales reps in their personal growth by learning how they operate and helping them sustain healthy mindsets. I talked with Mark Petruzzi, VP Private Equity from N3, and Paul Melchiorre, Operating Partner at Stripes, about the importance of passion and mindset in selling success, as well as techniques from their new book, “Selling the Cloud.” We also talked about: What inspired them to write a book and what their book is about. How to define and translate passion, grit, and velocity. The key thing young sales reps need to know to set them up for success. How mindset is one of the most critical things for a sales rep to focus on. Why cognitive assessment is critical and which assessment tools are most accurate. For the entire interview, you can listen to The B2B Revenue Executive Experience.