$2 million annually — That’s a rough estimate of how much money your company could leave on the table if there’s misalignment within the organization. And it’s all due to revenue leaks. If your sales team is busy making cold calls, they might miss out on opportunities stagnating in the pipeline. Like a ship crew rowing as fast as possible, but never taking a moment to look up and see the ship is sinking. The beer you just ordered is placed on your table. While you’re busy talking with your friend, a small leak in the glass has robbed you of half of your drink. You only notice something’s wrong when the beer drips onto your pants. The same thing has been happening to businesses with their revenue for a long time. But data is finally giving them the tools to notice the leak way before it drips off the table. Our guest, Jennifer Aplin, CEO and Co-Founder at Digital Magenta Inc., discusses revenue leaks, the infinite importance of data to a business, and how to scale your business. In this episode, we discuss: Plugging leaks and uncovering data in businesses The importance of data in a business Jennifer’s background with Digital Magenta and what’s next Now that you know how to use data to prevent revenue leaks in your business, are you ready to learn how to build trust and confidence with your content strategy or how to optimize your tech stack? Check out the full list of episodes: The B2B Revenue Executive Experience.