Episode 339: Crime Reporter to CRO: How Investigative Skills Drive B2B Revenue with Rebecca Grimes
January 21, 2025
In this episode of The B2B Revenue Executive Experience, Rebecca Grimes, Chief Revenue Officer at SheerID, joins host Cory Cotten-Potter to dive into her fascinating journey from crime reporter to B2B SaaS leader. Rebecca shares insights on the importance of customer obsession in driving revenue, how to effectively align sales and marketing for sustainable growth, and leveraging storytelling to create meaningful customer connections.
With more than 25 years of experience in sales and marketing, Rebecca has deep expertise in GTM strategy and a track record of driving growth for global brands through her leadership philosophy centered on creating meaningful connections between brands and their customers. She also serves as a Fundraising Committee Member for Heart Haven OutReach (H2O) and Board Advisor at Workese and Athlete Foundry, Inc.
In this episode of The B2B Revenue Executive Experience, Rebecca Grimes, Chief Revenue Officer at SheerID, joins host Cory Cotten-Potter to dive into her fascinating journey from crime reporter to B2B SaaS leader. Rebecca shares insights on the importance of customer obsession in driving revenue, how to effectively align sales and marketing for sustainable growth, and leveraging storytelling to create meaningful customer connections.
With more than 25 years of experience in sales and marketing, Rebecca has deep expertise in GTM strategy and a track record of driving growth for global brands through her leadership philosophy centered on creating meaningful connections between brands and their customers. She also serves as a Fundraising Committee Member for Heart Haven OutReach (H2O) and Board Advisor at Workese and Athlete Foundry, Inc.
Now that you've learned Rebecca's insights on revenue leadership, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
Now that you've learned Rebecca's insights on revenue leadership, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
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The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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