Original Research Is the New SEO Superpower with Becky Lawlor

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Becky Lawlor, Founder and Chief Research & Content Officer of Redpoint, to share proven strategies for creating compelling thought leadership content that drives engagement and builds brand authority in B2B tech marketing.

What You’ll Learn:

How original research instantly differentiates content by providing unique insights no other brand can claim
Why traditional B2B content often falls short by recycling the same third-party statistics and generic insights
The critical elements needed to build an effective research-driven content strategy that fuels a year of marketing
How to structure survey questions to generate compelling headlines while maintaining data integrity
How AI is increasing the importance of original research as generic content becomes more prevalent

With over 15 years of experience in B2B tech content marketing, Becky has established herself as an expert in creating differentiated content through innovative research methodologies. Having worked with notable brands like Adobe and Zapier, she has pioneered approaches to original research that drive engagement and enhance brand storytelling. Becky's expertise in transforming data into compelling narratives has helped numerous B2B tech companies elevate their authority and generate meaningful content marketing results.

GUEST: Becky Lawlor, Founder and Chief Research & Content Officer of Redpoint

Now that you know how to drive engagement and build brand authority in B2B tech marketing, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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