How Boomi aligns RevOps and sales compensation [Ft.Tim Cole & Taylor Stone]

When go-to-market priorities shift, RevOps and sales compensation either move in lockstep or the field feels the friction. In this episode, Nabeil Alazzam is joined by Boomi’s Tim Cole, VP of Revenue Operations, and Taylor Stone, Director of Global Sales Compensation. It’s the first time the show brings together RevOps and sales comp leaders from the same organization, offering a truly connected look at both sides of the operating model — from seller support and communication to recognition and faster, strategic program execution.

When go-to-market priorities shift, RevOps and sales compensation either move in lockstep or the field feels the friction.

In this episode, Forma.ai CEO Nabeil Alazzam is joined by Boomi’s Tim Cole, VP of Revenue Operations, and Taylor Stone, Director of Global Sales Compensation to discuss the must-haves for a high performing org and how they pull this off in execution together. It’s the first time the show brings together RevOps and sales compensation leaders from the same organization, offering a connected perspective at both sides of the operating model — from seller support and communication to recognition and faster program execution.

Together, Taylor, Tim and Nabeil explore:

why compensation support is too important to treat like back-office overhead
how underinvesting in seller support creates downstream risk and lost selling time
and why faster incentive rollouts can succeed when communication and support are handled well.

They also unpack why recognition often shapes seller behavior more powerfully than compensation alone, how strong internal teams are built, and why leaders need to think more holistically about headcount, incentives, and business outcomes.

Throughout, Tim and Taylor share practical lessons from Boomi’s evolution — everything from launching programs faster than expected, to thinking big picture about the role support plays in seller productivity and performance.