Hannah Collins, Head of Digital at Moth Drinks, joins Will Laurenson to discuss how the premium canned cocktail brand is growing across retail and direct-to-consumer channels. They explore customer acquisition, retention, loyalty, and the challenge of building a premium alcohol brand in heavily regulated digital spaces. Hannah shares how Moth uses discovery packs, seasonal products, community engagement, and authentic brand conversations to drive growth while expanding internationally. The episode also covers the role of Reddit, TikTok restrictions, customer loyalty beyond discounts, and how Moth positions itself as a premium solution for modern consumers.