Can you build massive success without selling out? In this episode of Big Hitters, Larry Weidel and his son Adam tackle the question every serious entrepreneur eventually faces: do you have to compromise your values to win at the highest level? Drawing from real-world examples, hard lessons, and timeless principles, they explain why short-term cheating always collapses under pressure and why integrity isn’t just moral, it’s strategic. When you build on solid ground, your business scales faster, your team stays aligned, and the cracks never have to be hidden. This conversation breaks down how values become a competitive advantage, why your conscience and your culture always keep score, and how to win big without the emptiness that quietly destroys so many high achievers.