In this episode of The Wealthy Entrepreneur, host Bob Gauvreau and Bobby Mascia, Founder of Green Ridge Wealth Planning and Family Office operator, explore how to architect a business for both profitability and transferability, why family succession fails 67% of the time and the counter-intuitive tax strategy that turns reinvestment into long-term wealth. 

From the operational structures that separate founders from their businesses to mastering the art of succession planning, this episode is a masterclass in learning how to stay profitable, cut through the noise and avoid getting trapped by your own operations. 

If you have something to say about being a wealthy entrepreneur and want to join the conversation, let us know here: https://www.wealthyentrepreneur.co/the-wealthy-entrepreneur-podcast-guest-submission. Look forward to having you on the podcast!


About Bobby:

Bobby Mascia is a Registered Investment Advisor and Founder of Green Ridge Wealth Planning, specializing in comprehensive wealth strategies for business owners and entrepreneurs. With a background spanning family business operations (scaling Dunkin' Donuts and Baskin-Robbins franchises from 20 to 40 locations) and financial advisory, he has built a fiduciary practice focused on bridging the gap between business performance and personal wealth. He’s taken his expertise to the page through the book, “Unchained”, a business memoir exploring the trials, failures and breakthroughs of entrepreneurial life, and hosts the “Business Unchained” podcast, as well. His work centers on making businesses "exit-ready", positioning owners for sustainable growth, reduced operational friction, and strategic optionality, with an ambitious goal to help 1,000 business owners achieve exit readiness by 2036. 

Website: https://bobbymascia.com/ 

LinkedIn: https://www.linkedin.com/in/rmascia/ 

Instagram: https://www.instagram.com/bobbymascia/?hl=en 

Green Ridge Wealth Planning Website: https://grwealthplan.com/ 

Bobby’s Book: https://www.amazon.in/Unchained-Entrepreneurship-Family-Business-Balance-ebook/dp/B0GCB1C51T 

Bobby’s Podcast: https://www.youtube.com/@bobbymascia 

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Let’s continue to work on becoming a Wealthy Entrepreneur!