From SEO to AEO: Why Clean Data Is the Real AI Strategy

In this episode, Steve Zisk of Redpoint Global explains why AI Engine Optimization (AEO), structured data, and clean customer identity are becoming essential for eCommerce success.

Steve Zisk is Product Marketing Principal at Redpoint Global and a veteran technologist with 35+ years of experience in data, personalization, and customer engagement. He helps marketers translate complex AI capabilities into practical business value.

You Will Learn:

What AEO really means (and why SEO alone isn’t enough)
Why structured data and schema are critical for AI answers
How poor customer data destroys trust
How to build a realistic 90-day AI adoption roadmap
Why chatbots should guide - not push

The No.1 eCom Operations hack
“Pick one or two immediate itemizable goals that you will be able to measure.”

Show Notes:

(00:01:25) Meet Steve Zisk: Tech Evangelist
(00:04:02) The Evolution of Customer Engagement
(00:05:15) Understanding AI Engine Optimization (AEO)
(00:10:08) Balancing User Experience and AI
(00:11:59) Implementing AI for Better Customer Journeys
(00:14:23) Quick Wins for Data Foundation
(00:16:22) 90-Day Quick Start Roadmap for AEO
(00:19:19) The Role of AI Chatbots in E-Commerce
(00:25:54) Transformation Stories and Lessons Learned
(00:28:23) Final Thoughts and Future Questions