Jack McNamara, co-founder of Tru, shares the raw truths behind scaling a functional beverage brand. In this conversation with Will Laurenson, Jack explains how a decade of product pivots, AI experimentation, and financial recalibration has reshaped the company. From early taste failures to 280% growth on Amazon—and the painful lessons behind that number—this episode dives into what it really takes to build a sustainable wellness brand. Jack also shares thoughts on retail expansion, the pitfalls of overfunded launches, and where Tru sees its next big opportunity. If you’re building in CPG or wellness, this one’s packed with insight.