For the past year, everybody has been talking about the “new normal.” But there is also a new normal for marketing… And you either adapt or you go extinct. So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey. What we talked about: How COVID has changed the buyer’s journey Why adaptability matters more than ever Why you should focus on solving problems and the beneficiary of your solution This post includes highlights of our podcast interview with Jonathan Pogact, Mark Donnigan, Marketing & Business Growth Consultant at d-launch For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.