Secrets to an Efficient and Profitable Online D2C Business

In episode 81 of the Customers Who Click podcast, I had a profound conversation with Christopher Hann, Customer Acquisition Manager at Virgin Pure. We talked about the importance of data and how it helps to find opportunities to maximize your conversion rate. We also talked about the challenges of a D2C brand and the advantages and impact of being associated with a major brand like Virgin.

"You've got to understand what you need to throw the money up, to get the best results. There's no guarantee it’ll work but having insights that you can glean from all this data is and being smart is making sure that you have the best chance of succeeding!"

D2C brands make business growth difficult for themselves when they rely only on paid ad platforms like Google Ads and Facebook/Instagram ads. In this situation, your brand doesn’t own any data. Having your own sources of data goes a long way in finding major insights to accelerate sales.

The approach also needs to be holistic. A Conversion Rate Optimization expert will help you look at the entire funnel from the first visit to the first purchase - and beyond. Without insights across the entire funnel, your growth-focused investments will be like shooting in the dark - you’ll never be sure what works and where your money goes to die!

Christopher Hann has had wide-ranging experiences in B2B and D2C digital marketing companies. Over more than 13 years, he has worked in several marketing roles such as a Coordinator, Consultant, Executive, Specialist, Tactician, Head of Growth, and Manager.

You can reach out to Christopher on LinkedIn or have a deeper marketing conversation with him over his email.