Have lifestyle hotels run out of steam? Ft. Eric Jafari of AENDRE
July 15, 2026
Have lifestyle hotels gotten worse? Eric Jafari has built hospitality companies from the ground up across Europe, multiple times over. He co-founded Locke, edyn and Birch, led a £1.5bn pan-European development platform, and is now building AENDRE, a platform that acquires, develops and operates wellness and lifestyle hospitality brands. Eric and Matt get into the problem with lifestyle hotels, what it takes to raise capital for something disruptive, and what the next generation of hospitality looks like.
Have lifestyle hotels gotten worse? Eric Jafari has built hospitality companies from the ground up across Europe, multiple times over. He co-founded Locke, edyn and Birch, led a £1.5bn pan-European development platform, and is now building AENDRE, a platform that acquires, develops and operates wellness and lifestyle hospitality brands. Eric and Matt get into the problem with lifestyle hotels, what it takes to raise capital for something disruptive, and what the next generation of hospitality looks like.
Eric Jafari co-founded companies like Locke, edyn and Birch, brands that helped redefine the European lifestyle hospitality landscape. Now Eric’s building AENDRE – a platform that acquires, develops and operates wellness and lifestyle hospitality brands.
Eric Jafari co-founded companies like Locke, edyn and Birch, brands that helped redefine the European lifestyle hospitality landscape. Now Eric’s building AENDRE – a platform that acquires, develops and operates wellness and lifestyle hospitality brands.
Learn more about the podcast here: https://hubs.ly/Q0350wrf0
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