MENA is rapidly becoming one of the most dynamic regions for fintech innovation, overtaking traditional leaders in global rankings. In this episode of The Issuer Academy, host Merusha Naidu speaks with Godfrey Sullivan, SVP of Products & Solutions at Visa CEMEA, and Jeff Parker, CEO of Paymentology, about the forces shaping this transformation. They discuss the region’s unique combination of ambition, resources, and regulatory support, as well as the challenges of cultural diversity and the need for trust-based relationships. From digital banks scaling at record speeds, to cross-border remittances and new approaches to credit inclusion, to the rise of stablecoins and AI, the conversation highlights how partnerships between Visa and Paymentology are enabling fintechs to innovate faster and more responsibly. The episode underscores the importance of simplicity, customer choice, and collaboration in creating a more inclusive financial ecosystem across MENA and beyond.

What You’ll Learn:
● Why MENA is becoming the new global hub for fintech innovation
● The role of simplicity and customer choice in building digital-first financial products
● How remittances and cross-border payments are driving financial inclusion
● Why microcredit and gateway products are critical for onboarding the unbanked
● The role of regulators in accelerating innovation and creating supportive ecosystems
● How stablecoins and AI are reshaping settlement, commerce, and financial access
● Why collaboration between global networks and agile enablers is key to scaling innovation

Godfrey Sullivan is SVP of Products and Solutions at Visa CEMEA, bringing over 20 years of experience in the MENA region's payments landscape. As a key strategist in Visa's regional operations, he has been instrumental in developing innovative payment solutions and spearheading initiatives like the Africa Fintech Accelerator program, which mentors emerging fintechs. His expertise spans digital payments, financial inclusion, and regulatory frameworks across 86 markets in Central Europe, Middle East, and Asia.

Jeff Parker serves as CEO of Paymentology. With vast experience in financial technology infrastructure, he guides the company's mission to enable innovative payment solutions across emerging markets. His expertise in scaling fintech operations and building trust-based partnerships has helped position Paymentology as a key enabler for next-generation banking services, particularly in Africa and emerging markets.

Episode Resources:
● Godfrey Sullivan on LinkedIn
● Jeff Parker on LinkedIn
● Visa Website
● Paymentology Website
● Merusha Naidu on LinkedIn

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