10 Million Words, Zero Escalations: Effective Retail Localization with Aydin Gür

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aydin Gür, an Apple Retail Globalization Editor for the Turkish market, to discuss what in-store audits reveal that dashboards can’t, how a perfectly translated survey string once triggered a social media crisis, and why his team has maintained zero escalations since 2018.

What You’ll Learn

How to identify when a technically perfect translation still fails in the market
Why direct communication with store employees and customers replaces dashboard metrics as your primary quality signal
The contrast between enterprise retail localization and indie game studio workflows
Building internal mechanisms so errors never reach leadership
How Turkish, as an agglutinative language, creates unique localization challenges

Aydin Gür is an Apple Retail Globalization Editor for the Turkish market, bringing over a decade of expertise in managing localization at the intersection of global brand standards and local market realities. With a unique background spanning film translation, game localization, and enterprise retail content, Aydin has reviewed and approved over 10 million words across in-store, digital, and print channels for the Turkish market. His experience directly engaging with store employees and end-users has shaped a pragmatic approach to localization that prioritizes consumer language over formal convention, making him an invaluable resource for professionals navigating the complexities of rapid, high-stakes localization workflows.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.