RevOps isn't just about increasing revenue - it's also about creating a seamless buying experience for your customers. It achieves that by optimizing your sales and marketing processes, aligning your teams, and leveraging data-driven insights. In theory, everything sounds easy. But what about real life? How can RevOps deliver more predictable revenue growth and a smooth buyer journey? To help us with this topic today, we have Sebastien van Heyningen, President of Central Metric.