Opportunity generation ultimately drives revenue.
And it comes down to the interplay between 3 things:
Message, messenger and management habits.
To learn more about how these play off each other, I spoke with Dr. Jim Karrh, Consultant and Professional Speaker at Karrh & Associates and Author of The Science of Customer Connections.
In this episode, we discuss:
- The elements of great messaging
- Why everyone can sell — even introverts
- Why a central source of conversational truth is important
This post includes highlights of our podcast interview with Dr. Jim Karrh, Consultant and Professional Speaker at Karrh & Associates.
For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.