#28: The Clear Path to Home: Deborah Morton’s Real Estate Philosophy

On this episode of The Pursuit of Home, host Scott Harris sits down with Deborah Morton, Founder and CEO of Clareo Real Estate, to unpack what drives successful real estate transactions. With over $65M in recent sales, Deborah draws from her background in hospitality and real estate to highlight why relationship-building, clear communication, and strategic negotiation are more critical than any listing app. Listeners will gain actionable insights on choosing the right agent, navigating emotional and financial complexities, and protecting generational wealth through intentional home buying. Whether buying your first home or your fifth, this episode redefines the meaning of "home." Scott’s book, The Pursuit of Home, is now available for pre-order! Get your copy here: https://bit.ly/thepursuitofhomebook

On this episode of The Pursuit of Home, host Scott Harris sits down with Deborah Morton, Founder and CEO of Clareo Real Estate, to unpack what drives successful real estate transactions. With over $65M in recent sales, Deborah draws from her background in hospitality and real estate to highlight why relationship-building, clear communication, and strategic negotiation are more critical than any listing app. Listeners will gain actionable insights on choosing the right agent, navigating emotional and financial complexities, and protecting generational wealth through intentional home buying. Whether buying your first home or your fifth, this episode redefines the meaning of "home."

Here is what you will learn:

How to identify the right real estate agent
Why the "clear path to success" framework reduces anxiety and uncertainty
The art of effective real estate negotiation and why aggressive tactics often backfire
How to navigate complex property transitions when family dynamics are involved
Why systematic transaction processes matter more than searching listings on apps
The connection between comprehensive client consultation and successful outcomes
How understanding a property's true value extends beyond market prices
Why embracing changing preferences during the home search process is normal

Deborah Morton is the Founder and CEO of Clareo Real Estate, known for creating a clear, strategic path to real estate success. With over $65 million in sales in just two years, she leads a high-performing team serving buyers, sellers, and investors across Georgia. A metro Atlanta resident since 1995, Deborah combines deep local knowledge with national certifications in negotiation and sales. Her warm, tech-savvy, and relationship-driven approach consistently delivers lifestyle upgrades and generational wealth for her clients.

Scott’s book, The Pursuit of Home, is now available for pre-order! Get your copy here: https://bit.ly/thepursuitofhomebook

Episode Timeline

00:00 Intro: Meet Deborah Morton - From Hospitality to Real Estate Success
02:47 Service at the Heart: Transitioning from Restaurants to Real Estate
06:15 Creating a Clear Path: Reducing Anxiety in Real Estate Transactions
12:01 Why Technology Can't Replace Professional Guidance in Home Buying
16:01 The Art of Strategic Negotiation in Real Estate
20:17 Common Questions from Home Buyers: Beyond the Transaction
23:19 Making a Global Impact: Real Estate Success with Purpose
25:34 Key Takeaway: Choose Your Agent Before Your House

Episode Resources:

Deborah Morton on LinkedIn: https://www.linkedin.com/in/deborahmortonrealtor/
Learn more about Clareo Real Estate Investing here: https://clareorealestate.com/buy-and-sell-marietta-ga-homes
Scott Harris on LinkedIn: https://www.linkedin.com/in/harrisresidential/
Learn more about Magnetic here: https://magneticre.com/

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