Will chats with Dan Sinnott, Head of Marketing at Bunches, about how a 36-year-old flower gifting brand is growing by going deeper, not broader. They discuss why younger generations have lost confidence in gifting flowers, how Bunches leans into “for nothing” occasions, and the power of emotional storytelling in brand campaigns. Dan explains their intentional pivot from discounting to multi-funnel marketing, how they personalise CX without hype, and why 10% of orders still come by phone. If retention, emotion and relevance matter to your brand, this one’s for you.