300 Billion Reasons to Rethink Plastic Zip Ties with Sigrid Svedberg

Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley and Brodie Vander Dussen, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability. In this episode, Sigrid Svedberg from EVLR International dives into how FibreStrap is replacing fossil-based plastic ties with a PLA biocomposite and paper fiber alternative that matches traditional performance, why upcoming EU PPWR regulations are accelerating the conversation, and where fiber-based materials are heading next. The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.

In this episode, Sigrid Svedberg from EVLR International dives into how FibreStrap is replacing fossil-based plastic ties with a PLA biocomposite and paper fiber alternative that matches traditional performance, why upcoming EU PPWR regulations are accelerating the conversation, and where fiber-based materials are heading next.

What You’ll Learn:

Why 300 billion zip ties annually represent packaging's most underestimated sustainability challenge
How to conduct a micro-component audit of your packaging system
The performance parity principle for material substitution
Why regulatory pressure is accelerating the conversation from "should we change?" to "where do we start?"
How to leverage drop-in solutions to reduce disruption in your supply chain

Sigrid Svedberg is the Co-founder of EVLR International, an innovative company revolutionizing load containment and strapping solutions in the packaging industry. With over 20 years of experience in packaging design, sales, and business development, Sigrid has developed a deep expertise in optimizing packaging systems across all stages, from production to distribution and end-of-life. She identified a critical sustainability gap in the widespread use of single-use plastic zip ties and created a fiber-based alternative, combining PLA biocomposite locking heads with FSC-certified paper cord, that matches the performance of traditional plastic while eliminating its centuries-long environmental persistence.

Download the full report here! to see how these ink innovations fit into the broader 2026 sustainability landscape.

The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.