How Zeno Group Builds Safe & Scalable Creator Campaigns with AI
June 1, 2025
In this episode, we’re joined by Colleen O’Hara, EVP and Head of Chicago Digital at Zeno Group — a global integrated communications agency transforming how brands approach digital storytelling, influencer marketing, and brand safety.
Colleen unpacks how Zeno’s team works with 500+ creators annually to deliver campaigns that are creative, compliant, and scalable. From using AI for vetting and trendspotting to fostering long-term creator partnerships, Colleen shares what it really takes to manage risk while still staying culturally relevant.
She also dives into Zeno’s in-house AI Hive tool for identifying emerging social trends, the importance of “fewer, bigger, better” partnerships, and why human storytelling will always win in an AI-driven world.
🎯 Key Topics Discussed:
1. How Zeno Group manages 500+ creators across campaigns
2. Using AI for influencer vetting & brand safety
3. The return of micro-influencers & why they now outperform
4. Fewer, better, long-term creator partnerships vs media buys
5. AI trendspotting with Zeno’s in-house “Hive” tool
6. Why fake faces can’t build real influence
7. Future of AI agents & human-AI collaboration in marketing
🎙️ Welcome to S3E13 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.
👉 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we’re joined by Colleen O’Hara, EVP and Head of Chicago Digital at Zeno Group — a global integrated communications agency transforming how brands approach digital storytelling, influencer marketing, and brand safety.
Colleen unpacks how Zeno’s team works with 500+ creators annually to deliver campaigns that are creative, compliant, and scalable. From using AI for vetting and trendspotting to fostering long-term creator partnerships, Colleen shares what it really takes to manage risk while still staying culturally relevant.
She also dives into Zeno’s in-house AI Hive tool for identifying emerging social trends, the importance of “fewer, bigger, better” partnerships, and why human storytelling will always win in an AI-driven world.
🎯 Key Topics Discussed:
1. How Zeno Group manages 500+ creators across campaigns
2. Using AI for influencer vetting & brand safety
3. The return of micro-influencers & why they now outperform
4. Fewer, better, long-term creator partnerships vs media buys
5. AI trendspotting with Zeno’s in-house “Hive” tool
6. Why fake faces can’t build real influence
7. Future of AI agents & human-AI collaboration in marketing
👉 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we’re joined by Colleen O’Hara, EVP and Head of Chicago Digital at Zeno Group — a global integrated communications agency transforming how brands approach digital storytelling, influencer marketing, and brand safety.
Colleen unpacks how Zeno’s team works with 500+ creators annually to deliver campaigns that are creative, compliant, and scalable. From using AI for vetting and trendspotting to fostering long-term creator partnerships, Colleen shares what it really takes to manage risk while still staying culturally relevant.
She also dives into Zeno’s in-house AI Hive tool for identifying emerging social trends, the importance of “fewer, bigger, better” partnerships, and why human storytelling will always win in an AI-driven world.
🎯 Key Topics Discussed:
1. How Zeno Group manages 500+ creators across campaigns
2. Using AI for influencer vetting & brand safety
3. The return of micro-influencers & why they now outperform
4. Fewer, better, long-term creator partnerships vs media buys
5. AI trendspotting with Zeno’s in-house “Hive” tool
6. Why fake faces can’t build real influence
7. Future of AI agents & human-AI collaboration in marketing
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Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com