S2E15 of IMpulse: The Influencer Marketing Podcast 🎙 In this episode, we welcome Archana Dhankar, a global marketing leader with over 18 years of experience in crafting digital and social media strategies across industries. She has worked with top brands like Unilever and Kerastase Paris, making her a well-respected voice in both B2B and B2C marketing. Recognized as one of the Top 10 Marketing Influencers of 2024 and a LinkedIn Top Voice, Archana brings deep insights into influencer marketing, brand strategy, and the evolving creator economy. 🔑 Key Topics Covered: 1. Creator vs. Influencer: What’s the real difference? 2. How B2B and B2C influencer marketing strategies differ 3. The rise of B2B influencer marketing on TikTok ✨ Follow Archana Dhankar on LinkedIn: https://www.linkedin.com/in/archanadhankar/ 🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo