Food Tech Talk: Supply Chain Insights From Farm to Fork
Trends vs Fads: How Sainsbury’s, M&S, and Jamie Oliver Approach Food Innovation with Lisa Harris and Alex Hayes
February 4, 2025
Join Lydia Adams as she interviews Lisa Harris and Alex Hayes, co-founders of Harris and Hayes food consultancy. They share insights on distinguishing trends from fads, the evolution of sustainability in food innovation, and how changing consumer behaviors are shaping the future of the food industry.
In this episode of Food Tech Talk, Lydia Adams speaks with Lisa Harris and Alex Hayes about their journey from food journalism and product development to founding Harris and Hayes, a leading food consultancy firm. Drawing from their extensive experience with major brands like Jamie Oliver, Marks & Spencer, and Sainsbury's, they discuss how sustainability has evolved from an afterthought to a core consideration in food innovation.

Lisa and Alex explain their approach to trend analysis, distinguishing between temporary fads and lasting trends driven by deeper consumer behaviors. They explore emerging concepts like "chaos packaging" and the rise of bold flavors, while sharing insights on how brands can stay relevant in a rapidly changing industry.

The conversation covers the intersection of health and sustainability, the importance of authentic innovation, and how global food trends differ between markets. They emphasize the growing demand for accountability and personalization in the food industry, while sharing practical advice for both established brands and newcomers.